Top Reasons Why People Love Magento Development Services
In the current world of trade & commerce, if you are running a business, you must have an online presence. Ecommerce has almost become a necessity. And when it comes to taking a business online, people seem to love Magento.
Online business entrepreneurs can often be found looking for Magento Development Company in India. Well, the Magento eCommerce development services are in high demand for its scalable, flexible, and wide-ranging eCommerce solutions. Before we discuss the advantages of Magneto, let us recall what is Magneto exactly?
Magento is an eCommerce platform built on open source technology. It provides you with a flexible shopping cart system where you can also manage your content, deliver email campaigns, automate your ad buying, and do many other things to change the functionality of your online store. Now, here’s why people love it.
Open source technology
As we discussed before, Magento is an ecommerce platform built on “open source technology”. What does that mean? In simple words, it means “it is FREE”. The open source platform of Magento gives developers an immense amount of flexibility when it comes to managing the content, looks, and functionality of their ecommerce store. The rich and wide-ranging features of Magento are unparallel in the industry especially because it’s FREE, unlike other platforms like Shopify!
There are three available versions of Magento- Magento Community Edition (free), Magento Enterprise Edition (premium), and the Magento Go (paid & hosted on Magento’s servers). Almost every Magento development agency uses the Magento Community Edition which is free for everyone to download and customize.
Features- rich and simple
While the platform is loaded with superb features, they are surprisingly simple and easy to use. The rich and diverse features allow business owners to manage the whole business via this platform. From Flexible Content Management System to Marketing tools, the platform is rich in all kinds of features required to run an eCommerce platform.
The features of Magento allow store owners to control and manage the online business right from the beginning to the end process. The Magento eCommerce development service providers find Magento very comfortable because of its many other features like automated web updation, flexible pricing, multiple website support, mobile-friendly configuration, and so on.
Extremely scalable, versatile and flexible
When developers say that Magento has high scalability, they mean that the platform supports ALL range of businesses- irrespective of how big or how small it is. A business owner can start with a very limited number of products and yet choose to widen the range whenever they feel like. This brings us to the versatile and flexible nature of this user-friendly platform. The services and tools on Magento allow you to make all sorts of changes and customization to your eCommerce platform.
Other valuable advantages
The list of why people love Magento is quite long. Apart from the major reasons listed above, there are few more valuable features that help Magento stand out. One of its highly appreciated features is Multilingual Configuration that allows you to customize menus in the choice of your language. Magento is highly recommended by eCommerce web development companies because of a robust commitment to SEO. You can easily enhance ranking on SERPs such as sitemaps (HTML and XML) URL rewrites, metadata, etc via Search Engine Optimization (SEO) components available on the platform. Other features like numerous extensions, easy third-party integration, major payment gateways support, detailed dashboard, etc only add to the prominent reasons mentioned above.